Knowledge Marketing in MNEs: A Best Practice Example

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Diehr, G., & Güldenberg, S. (2015). Knowledge Marketing in MNEs: A Best Practice Example. Paper presented at the International Forum on Knowledge Assets Dynamics (IFKAD), Bari, Italy.

Publication type

Paper in Conference Proceedings


International knowledge marketing - the commercialization of knowledge based resources with the support of reputation
PhD-Thesis, September 2009 until September 2015 (finished)

The two fields of research, knowledge marketing and reputation management of the company has become significantly important in the science community. Both topics have been just fragmentary worked on. ... more ...


Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management