The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers

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Reference

Niemand, T., Tischer, S., Fritzsche, T., & Kraus, S. (2015). The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. Paper presented at the Proceedings of the International Conference on Information Systems (ICIS) 2015, Fort Worth, Texas, USA. (VHB_3: A)

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Van Riemsdijk Chair in Entrepreneurship
  • Chair of Strategic Management and Entrepreneurship