Customer Integration – A Critical Case-supported Observation of the Risks of a Marketing Trend

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Reference

Ballendat, M., Hütten, A. S., Antons, D., Niemand, T., & Siems, F. U. (2015). Customer Integration – A Critical Case-supported Observation of the Risks of a Marketing Trend. Journal of the Academy of Business and Economics, 15(3), 143-149. (VHB_3: C)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Strategic Management and Entrepreneurship

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