Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs?

Reference

Diehr, G., & Wilhelm, S. Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs? Knowledge Management Research & Practice. (ABDC_2016: A; ABS: 1; ISI: 1.431; ISI: 1.013)

Publication type

Journal Article

Persons

• Dr. Stefan Wilhelm
• Dr. rer. oec. Gregor Diehr

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management

Original Source URL

DOI