Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs?

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Reference

Diehr, G., & Wilhelm, S. Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs? Knowledge Management Research & Practice. (ABDC_2016: A; ABS: 1; ISI: 1.431; ISI: 1.013)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management

Original Source URL

Link

DOI

http://dx.doi.org/10.1057/s41275-016-0039-1