The impact of brand authenticity on brand trust and SME growth: A CEO perspective

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Reference

Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., & Güldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business, 48(3), 340-348. (ABDC_2016: A; ABDC_2019: A*; ABS_2018: 4; ISI_2016: 3.758; ISI_2016_5year: 4.541; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management
  • Chair of Strategic Management and Entrepreneurship