Perspectives of Customer Relationship Management (CRM): Theory, Results of an Empirical Study from Switzerland and Management Implications.

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Reference

Siems, F., Rüeger, B., Hannich, F., Kraus, S., Hillbrand, C., & Karla, J. (2012). Perspectives of Customer Relationship Management (CRM): Theory, Results of an Empirical Study from Switzerland and Management Implications. International Journal of Strategic Management, 12(1), 1-16. (VHB_3: C)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Strategic Management and Entrepreneurship