Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups.

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Reference

Siems, F. U., Kraus, S., & Pollok, P. (2012). Entrepreneurial pricing: characteristics and implications of pricing in SMEs and start-ups. International Journal of Entrepreneurship and Small Business, 16(4), 436-454. (ABDC_2016: C; ABS: 2; VHB_3: C)

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Strategic Management and Entrepreneurship