The Strategic Communication Process

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Dietrich, J., & Güldenberg, S. (2010). The Strategic Communication Process. Paper presented at the 5th Workshop on Organisational Change and Development: Core Competences in a Changing World, European Institute for Advanced Studies in Management (EIASM), Vienna, Austria.

Publication type

Paper in Conference Proceedings


Organizational Units

  • Institute for Entrepreneurship
  • Chair in International Management