The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments

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Reference

Wessel, M., & Thies, F. (2015). The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments. Paper presented at the European Conference on Information Systems, Münster, Germany. (VHB_3: B)

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology