The role of personality in advertising perception: An eye-tracking study

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Reference

Nitzschner, M. M., Nagler, U. K., Rauthmann, J. F., Steger, A., & Furtner, M. (2015). The role of personality in advertising perception: An eye-tracking study. Psychologie des Alltagshandelns / Psychology of Everyday Activity, 8(1), 10-17.

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Leadership