Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis.

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Reference

Furtner, M., & Sachse, P. (2008). Which visual information is perceived by the consumer? Media and advertising-psychological investigation by means of eye movement analysis. In T. Eidenberger, H. Jodlbauer, M. Jungwirth, J. K. Kastner, T. Reiter, M. Selg, F. Staberhofer, W. Steiner & M. Zauner (Eds.), FH Science Day Proceedings. (pp. 188-195): Aachen: Shaker.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Leadership