From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B

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Reference

Osswald, M., Gentner, D., & Brecht, L. (2017). From a good idea to a successful product - A framework to shape the intersection between Technology and Innovation Management and Product Management in B2B. In S. Gurtner (Ed.), Leveraging constraints for innovation. PDMA Essentials 3. (Applied).

Publication type

Chapter in Book

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology