Managing Product Variety Decisions for Sustainable Profitability in B2B Industries

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Reference

Kufffer, F., & Brecht, L. (2012). Managing Product Variety Decisions for Sustainable Profitability in B2B Industries. Journal of Technology Marketing, 287-305.

Publication type

Journal Article

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology