Analyzing Customers' Readiness for Digital B2B Business Models

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Reference

Gentner, D., Stelzer, B., & Brecht, L. (2017). Analyzing Customers' Readiness for Digital B2B Business Models. Paper presented at the XXVIII ISPIM Conference: Composing the Innovation Symphony, Vienna, Austria.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology