Commoditization measurement for sustainable innovation: A holistic evaluation technique

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Reference

Mahnke, T., Stelzer, B., & Brecht, L. (2017). Commoditization measurement for sustainable innovation: A holistic evaluation technique. Paper presented at the The XXVIII Innovation Conference. Composing the Innovation Symphony, Vienna, Austria.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology