Analysis of intersections between technology and innovation management and product management in B2B

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Reference

Osswald, M., Ertel, D., Brecht, L., & Mahnke, T. (2015). Analysis of intersections between technology and innovation management and product management in B2B. Paper presented at the The 26th ISPIM conference, Budapest, Hungary.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology