Measuring commodities in B2B and their impact on innovation

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Reference

Mahnke, T., Brecht, L., & Osswald, M. (2014). Measuring commodities in B2B and their impact on innovation. Paper presented at the The ISPIM Asia-Pacific Innovation Forum, Singapore.

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute for Entrepreneurship
  • Chair of Entrepreneurship and Technology