Valuable Information in Early Sales Proxies: The Use of Google Search Ranks in Portfolio Optimization

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Reference

Kupfer, A., & Zorn, J. (2019). Valuable Information in Early Sales Proxies: The Use of Google Search Ranks in Portfolio Optimization. Journal of Forecasting, 38(1), 1-10. (ABDC_2016: A; ABDC_2019: A; ABS_2018: 2; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

Organizational Units

  • Institute for Entrepreneurship

DOI

http://dx.doi.org/https://doi.org/10.1002/for.2547