Market Entry Strategies for Liechtenstein Life Insurance Undertakings as an Asset Management Product in Germany and Austria

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Type and Duration

WTT, September 2006 until March 2007 (finished)


Chair in Business Administration, Banking and Financial Management

Main Research

Wealth Management

Field of Research

Banking and Finance


The aim of this project is the evaluation of market entry strategies for Liechtenstein life insurance undertakings as an asset management product in Germany and Austria. Legal aspects as well as fiscal effects are analysed for German and Austrian customers. Furthermore, these aspects are summarized in a sales presentation. Based on this work and according to interviews with several banks and asset managers in Germany and Austria a market entry strategy is developed.

Principal Investigator

Project Collaborator