Consumer Reactions to Corporate Social Responsibility: Assessing the Impact of Tax Strategies

back to overview

Reference

Heuke, R., & Hardeck, I. (2011). Consumer Reactions to Corporate Social Responsibility: Assessing the Impact of Tax Strategies. Paper presented at the The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th Annual Conference of the European Marketing Academy, Ljublijana.

Publication type

Refereed Conference Paper

Persons

Organizational Units

  • Institute for Financial Services
  • Chair for Tax Management and the Laws of Liechtenstein and International Taxation