A Design Research Study on Enhancing Creativity - the Case of Developing Product-Service Bundles

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External Documents

Reference

Müller-Wienbergen, F., Seidel, S., Müller, O., Knackstedt, R., & Becker, J. (2009). A Design Research Study on Enhancing Creativity - the Case of Developing Product-Service Bundles. Paper presented at the European Conference on Information Systems, Verona, Italy. (VHB_3: B)

Publication type

Paper in Conference Proceedings

Persons

Organizational Units

  • Institute of Information Systems
  • Chair of Information Systems and Innovation