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The Attraction Effect in Reward-Based Crowdfunding

Reference

Weinmann, M., Tietz, M., & vom Brocke, J. (2017). The Attraction Effect in Reward-Based Crowdfunding. Paper presented at the SJDM's (Society for Judgement and Decision Making) Annual Conference, Vancouver, Canada.

Publication type

Refereed Conference Paper

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management