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Jun.-Prof. Dr. Thomas Niemand

Assoziierter Wissenschaftler
Lehrstuhl für Strategisches Management und Entrepreneurship
Tätigkeit
Jun.-Prof. an der TU Clausthal
Portrait
Veranstaltungen im WS 17/18
  • Schüssler, F., Münch, M., Kraus, S., Brem, A., & Niemand, T. (2017). Innovative Born Globals: Investigating the influence of their business models on international performance. International Journal of Innovation Management, 21(1). (ABDC: B; ABS: 2; VHB: B)

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  • Eggers, F., Hatak, I., Kraus, S., & Niemand, T. (2017). Technologies that support marketing and market development in SMEs – Evidence from social networks. Journal of Small Business Management, 55(2), 270-302. (ISI: 4.342)

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  • Kraus, S., Niemand, T., Angelsberger, M., Mas-Tur, A., & Roig-Tierno, N. (2017). Antecedents of International Opportunity Recognition in Born Global Firms. Journal of Promotion Management(in press).

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  • Moosmayer, D., Niemand, T., & Siems, F. U. (2016). Ethical Reasoning in the Business-to-Business Negotiation: Evidence from Relationships in the Chemical Industry in Germany. Business Ethics: A European Review, 25(2), 128-143. (ABDC: B)

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  • Kraus, S., Meier, F., & Niemand, T. (2016). Experimental Methods in Entrepreneurship Research: The Status Quo. International Journal of Entrepreneurial Behaviour & Research, 22(6), 958-983. (ABDC: B; ABS: 2; VHB: C)

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  • Niemand, T., Tischer, S., Fritzsche, T., & Kraus, S. (2015). The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers. Proceedings of the International Conference on Information Systems (ICIS) 2015, Fort Worth, Texas, USA. (VHB: A)

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  • Ballendat, M., Hütten, A. S., Antons, D., Niemand, T., & Siems, F. U. (2015). Customer Integration – A Critical Case-supported Observation of the Risks of a Marketing Trend. Journal of the Academy of Business and Economics, 15(3), 143-149. (VHB: C)

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  • Bruhn, M., Hess, V., Schäfer, D., Stolz, J., Niemand, T., & Siems, F. U. (2015). Cause-related Marketing as a Tool for Brand Management – Findings from an Empirical Study. European Journal of Management, 15(3), 77-92. (VHB: C)

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  • Bruhn, M., Schoenmueller, V., Richner, I., Niemand, T., & Dölz, J. (2015). The Impact of Internal Communication Quality on Employees’ Attitudes and Behavior towards the Organization – A Cross-cultural Study. International Journal of Business Research, 15(4), 77-92. (VHB: C)

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  • Siems, F. U., Bystrova, O., & Niemand, T. (2015). The Life Event Cycle as an Instrument of Relationship Management in SMEs: Theory, Results of an Empirical Investigation at a Health Club and Management Implications. International Journal of Entrepreneurial Venturing, 7(3), 251-265. (VHB: B)

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  • Mai, R., Hoffmann, S., Schwarz, U., Niemand, T., & Seidel, J. (2014). The Shifting Range of Optimal Web Site Complexity. Journal of Interactive Marketing, 28(2), 101-116. (ABDC: A; ABS: 3; ISI: 7.767; VHB: B)

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  • Niemand, T., Hoffmann, S., & Mai, R. (2014). Einsatzpotentiale und Grenzen bei der Anwendung des Impliziten Assoziationstests (IAT) in der Marketing-Forschung. Marketing ZfP, 36(3), 187-202. (VHB: C)

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  • Niemand, T. (2014). Produktpiraterie - Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien. Wiesbaden: Gabler Edition Wissenschaft.

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  • Kraus, S., Niemand, T., Angerer, M., & Richter, C. (2016). Successful Crowdfunding: Key Factors for Improving Performances of European Crowdfunding Projects.

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