Digital Entrepreneurship (MSc IS 19)
Digital Entrepreneurship (MSc IS 19)
Modulleitung
Studiengänge
Masterstudiengang Wirtschaftsinformatik (MSc WI 19)
(01.09.2019)
Digital Entrepreneurship covers the intersection between digital technology and new venture creation, i.e., company start-up activity. It addresses venture creation of digital artefacts as the core market offering (e.g., software, hardware, smart devices), digital technology as enablers of new venture creation (e.g., 3D printing, crowdfunding, platforms such as appStore), and venture creation in technology-intensive contexts (e.g., BioTech, IT Healthcare, FinTech). The course covers six primary topics:
- Forms and processes of entrepreneurship
- Business planning for new ventures
- Digital technologies as enablers and triggers for entrepreneurial activity
- Digital technologies as market offerings of emergent ventures
- Start-up activity in technology-intensive sectors
Lehrmethode
- The module combines interactive lectures with case studies and exercises to integrate theoretical knowledge with practical start-up and business planning skills.
- Case studies will be used to discuss and illustrate course contents.
- Contemporary scientific publications from Information Systems and Entrepreneurship will be discussed in class
Lernergebnisse
After successful completion of the course, students will
Professional competence
Professional competence
- understand fundamental principles of small business ownership
- understand the unique challenges and opportunities of digital entrepreneurship
- be able to assess the role of digital technologies in different phases of entrepreneurial ventures
- be able to critically self-reflect about the opportunities and challenges of an entrepreneurial career path
- be familiar with relevant features of digital technologies with respect to new venture emergence processes
Literatur
- Students are provided with the lecture slides and supplementary material (e.g., selected journal articles).
- Steve Mariotti, Caroline Glackin. 2015. “Entrepreneurship: Starting and Operating A Small Business.” 4th edition, Pearson Education.
Prüfungsmodalitäten
Written exam