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Digital Markets (VT IME) - Exercise

Digital Markets (VT IME) - Exercise

Studiengänge
Bachelorstudiengang Betriebswirtschaftslehre (BSc BWL 21) (01.09.2021)
  • Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization
  • Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)
Literatur
Required Reading:
  • Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
  • Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.
Lernergebnisse Die Studierenden...
Fachkompetenz
  • are able to describe fundamental concepts of digital markets
  • can describe the impact of digitization on business models, value creation, organizations and society
  • understand platform ecosystems and their dynamics
  • can describe the role of IT in the development of platform based ecosystems
  • can make predictions of future developments of digital businesses & platforms
  • provide proper argumentation for the solution path chosen in the assignment
Methodenkompetenz
  • are able to apply methods and models in relation to digitization to contemporary problems
  • are able to analyze and evaluate platform based business models
  • solve different assignments with relation to the the methods learnt
  • evaluate the developed solutions regarding its applicability and its reasonableness
Sozialkompetenz
  • work together to solve the assignments, communicate with each other and give support
  • evaluate themselves and their contribution in the team with relation to cooperation, communication and troubleshooting
  • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork
  • support other team members while presenting the results
  • tolerate different opinions and working styles
Selbstkompetenz
  • participate self-initiated and act on one's own responsibility
  • recapitulate the contents of lectures, exercises and cases in a self-organized way
  • assess their own learning progress during lectures, exercises, case studies and self-study
  • identify their own strengths and weaknesses
Prüfungsmodalitäten
  • Top 3 results of Moodle quizzes 50%
  • Presentation 50%
Modulnummer:
6210867
Semester:
WS 26/27
Lehre:
14 L / 11 h
Selbststudium:
50 h
Sprache:
Englisch
Plansemester:
5