Digital Markets (VT IME) - Lecture

Modulleitung

Studiengänge

Bachelorstudiengang Betriebswirtschaftslehre (BSc BWL 21) (01.09.2021)

Modul

Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization.
Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)

Literatur

Choudary, Sangeet Paul (2015): Platform Scale. How an emerging business model helps startups build large empires with minimum investment, Platform Thinking Labs.

Parker, Geoffrey; van Alstyne, Marshall W.; Choudary, SangeetPaul (2016): Platform Revolution. How Networked Markets are Transforming the Economy-and How to Make Them Work for You, Norton & Company

Lernergebnisse Die Studierenden...

Fachkompetenz

are able to describe fundamental concepts of digital markets
can describe the impact of digitization on business models, value creation, organizations and society
understand platform ecosystems and their dynamics
can describe the role of IT in the development of platform based ecosystems

Methodenkompetenz

are able to apply methods and models in relation to digitization to contemporary problems
are able to analyze and evaluate platform based business models

Sozialkompetenz

Selbstkompetenz

participate self-initiated and act on one's own responsibility
recapitulate the contents of lectures, exercises and cases in a self-organized way
assess their own learning progress during lectures, exercises, case studies and self-study
identify their own strengths and weaknesses

Prüfungsmodalitäten

Modulnummer:

6210868

Semester:

WS 26/27

Lehre:

42 L / 32 h

Selbststudium:

89 h

Sprache:

Englisch

Plansemester: