E-Commerce (VT IMIT) - Lecture

Modulleitung

Studiengänge

Bachelorstudiengang Betriebswirtschaftslehre (BSc BWL 21) (01.09.2021)

Modul

Fundamentals of online trading (esp. e-commerce)
Economical, legal and ethical aspects of e-commerce
Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C)
Architectures and functionalities (especially marketing, security and payment systems)
Technologies (intranet, extranets, web shops, collaboration systems and social media,
E-government
Case study

Literatur

Laudon, K. C., Traver C. G. (latest edition) E-Commerce. Pearson.

Lernergebnisse Die Studierenden...

Fachkompetenz

are able to describe the fundamental concepts of E-commerce
describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
apply methods and models in relation with E-Commerce solve contemporary problems.
identify connections between concepts in E-Commerce, business models, information systems, and information technology.
combine models, methods, and theories to implement holistic E-commerce concepts.
evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.

Technologiekompetenz

Prüfungsmodalitäten

Modulnummer:

6210892

Semester:

WS 26/27

Lehre:

28 L / 21 h

Selbststudium:

99 h

Sprache:

Englisch

Plansemester: