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E-Commerce (VT IMIT) - Seminar

E-Commerce (VT IMIT) - Seminar

Modulleitung
Studiengänge
Bachelorstudiengang Betriebswirtschaftslehre (BSc BWL 21) (01.09.2021)
Case Studies in the field of E-Business / E-Commerce
Lehrmethode
Interactive Exercise, students present their solutions during the course.
Literatur
Laudon, K. C., Traver C. G. (latest edition) E-Commerce. Pearson.
Lernergebnisse Die Studierenden...
Methodenkompetenz
  • replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
  • discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
  • solve different assignments with relation to the case study by using the methods learnt.
  • compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
  • develop new E-commerce solutions and approaches for the case studies used.
  • evaluate the developed solutions regarding its advantages and sustainability.
Sozialkompetenz
  • listen to the lecturer and their colleagues.
  • work together to solve the assignments of the case study, communicate with each other and give support.
  • evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
  • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
  • support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
Selbstkompetenz
  • repeat the contents of lectures, exercises and case studies in a self-organized way
  • assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
  • identify their own strengths and weaknesses
  • tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
Technologiekompetenz
  • Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics
Prüfungsmodalitäten
  • seminar paper 70%
  • presentation 30%
Modulnummer:
6210891
Semester:
WS 26/27
Lehre:
28 L / 21 h
Selbststudium:
39 h
Sprache:
Englisch
Plansemester:
5