Referenz
Janavi, E., Soleimani, M., Gholampour, A., Friedrichsen, M., & Ebrahimi, P. (2021). Effect of Social Media Adoption and Media Needs on Online Purchase Behavior: The Moderator Roles of Media Type, Gender and Age. Journal of Information Technology Management, 13(2).
Publikationsart
Beitrag in wissenschaftlicher Fachzeitschrift