Social Networks Marketing and Hungarian Online Consumer Purchase Behavior: The Microeconomics Strategic View Based on IPMA Matrix

Referenz

Ebrahimi, P. S., Gholampour, A., & Fekete-Farkas, M. (2021). Social Networks Marketing and Hungarian Online Consumer Purchase Behavior: The Microeconomics Strategic View Based on IPMA Matrix. Academy of Strategic Management Journal, 20(4).

Publikationsart

Beitrag in wissenschaftlicher Fachzeitschrift

Mitarbeitende

Dr. Pejman Ebrahimi

Postdoktorand - Artificial Intelligence und Data Science

Beteiligte Einrichtungen

Liechtenstein Business School Artificial Intelligence und Data Science

Originalquellen