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Methodenkompetenz
  • Know the basic types of international marketing strategies
  • Explain and interpret the prerequisites for these strategies
  • Apply basic international marketing models in new situations
  • Compare alternative marketing approaches, identify similarities and differences
  • Summarize the various strategies and approaches, evaluate these
  • Determine whether certain models or approaches can be implemented in concrete situations, and choose fitting models/ approaches in ideal situations.
Fachkompetenz
  • Know the most important instruments for the development and implementation of marketing measures as well as types of international marketing strategies.
  • Understand the most important influencing factors on decisions made in international marketing processes, can describe the most important marketing strategies for various actors.
  • Correctly apply international marketing instruments.
  • Identify the relevant influential factors for the international marketing process, analyze the consequences of entrepreneurial decisions in an international environment.
  • Develop fitting marketing strategies depending on the company type or level of internationalization.
  • Evaluate marketing strategies and their fit in various situations.
  • Understand Digital Platforms and Electronic Markets, their dynamics, and impact on industries and value chains.
  • Transformation of international marketing driven by digital markets.
Selbstkompetenz
  • manage cognition, presence and awareness during lecture and seminar
  • self-evaluate contributions
Sozialkompetenz
  • listen to elaborations by instructor and fellow students;
  • perceive social interactions and introduction of interactive routines
  • give answers when asked;
  • participate in interactive practice;
  • collaborate in teams to solve problems;
  • coordinate contents and critique with fellow study team
  • Discuss and compare fellow student´s contributions to case studies and analysis of real phenomena;
  • give constructive feedback
  • identify ideologies and differentiate from pure theory;
  • challenge and reflect own arguments on theoretical grounds
  • prepare and present a critique (essential arguments, central categories, limitations etc.) of theoretical analysis, highlighting open and contradictory issues of the topic
Methodenkompetenz
  • Illustrate the principles of methods, rules, and postulates employed by international economics as a discipline
  • Comprehend basic assumptions and their effects on the modeling process of international trade theories
  • Understand the effects of certain internal and external parameter changes on the employability of different theoretical approaches
  • Apply the Gravity, the Ricardian, the Heckscher-Ohlin and the Standard Trade Model to explain patterns and volumes in international trade
  • Apply the Asset, the Monetary, and the Real Exchange Rate approach to the determination and behavior of exchange rates
  • constitute a constructive generic framework; that may be broken down in sub-processes or changed in sequences to best capture real economic phenomena
  • compare employability of different theoretical approaches for the explanation of underlying economics and compare outcomes
  • Create a set of criteria to assess different theoretical approaches
  • Construct a table of different theoretical results when analysing real phenomena depending on the assumptions and explanatory variables used in each theory
  • Explain the reasoning behind different theoretical approaches and their limitations to explain real world phenomena
  • Evaluate political actions as an outcome of different theoretical approaches in international economics
Fachkompetenz
  • Illustrate patterns and trends in international trade
  • Outline theories of international trade theory and policy
  • Summarize models of exchange rate determination
  • Describe international financial markets
  • Explain on theoretical grounds why countries trade and why governments may restrict international trade
  • Classify national income and balance of payments accounts
  • Apply an appropriate theoretical approach to explain real phenomena in international economics
  • Apply a theoretical approach to determine the short-run and long-run behavior of exchange rates
  • Differentiate effects of various policy intervention on international trade patterns and volumes
  • Point out the effects of changes in international exchange rates
  • Distinguish government financial intervention with monetary policy
  • Identify challenges in international trade and monetary policy
  • Forecast international trade dynamics under given policy frameworks
  • Develop scenarios for the short-run and long-term behavior of exchange rates and monetary regimes
  • Test theories of international economics to explain past developments in world trade and finance
  • Judge the applicability of theoretical approaches in international economics to evaluate and predict future behavior of market participants
Selbstkompetenz
  • repeat the contents of lectures, exercises and case studies in a self-organized way
  • assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
  • identify their own strengths and weaknesses
  • tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
Sozialkompetenz
  • listen to the lecturer and their colleagues.
  • work together to solve the assignments of the case study, communicate with each other and give support.
  • evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
  • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
  • support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
Selbstkompetenz
  • erlangen Vertrauen in die eigene Rolle und in die überzeugende und rechenschaftspflichtige Art und Weise, wie diese vermittelt wird
  • kennen eine organisierte und effiziente Abwicklung von Arbeitsprozessen
  • besitzen Anpassungsfähigkeit und können Situationen bewältigen, welche durch laufende Veränderungen hervorgerufen werden
Sozialkompetenz
  • erklären, diskutieren und kritisieren die eigene Arbeit durch mündliche Präsentationen, schriftliche und visuelle Kommunikation
  • verwalten die Entwicklung ihrer Arbeit sowohl auf technischer als auch auf koordinativer Ebene im Umgang mit allen Projektplanern und Projektplanerinnen (Architektinnen und Architekten, Ingenieurinnen und Ingenieure, Unternehmerinnen und Unternehmer usw.)
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