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Are You Recognizing Your Strategic Customer's Valuable Knowledge? An International Study in Entrepreneurially Oriented Smaller Firms

Referenz

Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Are You Recognizing Your Strategic Customer's Valuable Knowledge? An International Study in Entrepreneurially Oriented Smaller Firms. Paper presented at the EURAM 2013, Istanbul, Turkey.

Publikationsart

Beitrag in Konferenztagungsband