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Are You Recognizing Your Strategic Customer's Valuable Knowledge? An International Study in Entrepreneurially Oriented Smaller Firms

Reference

Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Are You Recognizing Your Strategic Customer's Valuable Knowledge? An International Study in Entrepreneurially Oriented Smaller Firms. Paper presented at the EURAM 2013, Istanbul, Turkey.

Publication Type

Paper in Conference Proceedings

Staff Members

Employee
PD Dr. habil. Stefan Güldenberg
Employee
Dr. Stefan Wilhelm
Senior Lecturer - Entrepreneurship and Strategic Management
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Participating Institutions

Institute for Entrepreneurship Chair in International Management