Referenz
Kamm, M., Kucklick, J., Schneider, J., & vom Brocke, J. (2021). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program. Information Systems Management, 38(4), 270-286.
Publikationsart
Beitrag in wissenschaftlicher Fachzeitschrift
