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Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program

Reference

Kamm, M., Kucklick, J., Schneider, J., & vom Brocke, J. (2021). Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program. Information Systems Management, 38(4), 270-286.

Publication Type

Article in Scientific Journal

Staff Members

Employee
Prof. Dr. Jan vom Brocke
Employee
Dr. rer. oec. Michael Reiner Kamm MSc
Employee
Prof. Dr. Johannes Schneider
Professor - Artificial Intelligence and Data Science
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Participating Institutions

Hilti Chair of Business Process Management

DOI

https://dx.doi.org/doi.org/10.1080/10580530.2020.1855486