3503270: Private and Corporate Banking

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Semester:SS 13
Scheduled in semester:6
Semester Hours per Week / Contact Hours:40.0 L / 30.0 h
Self-directed study time:120.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.10.2008)


  • Basic knowledge and coherencies in the area of private asset management
  • Investment cycle, investment goals and investment mix
  • Investors and consultants: ethical requirements
  • Fund management
  • Marketing of banks
  • Product management in banks
  • Real-estate financing
  • Basics of banking in dealings with businesses
  • Special bank products in the area of commercial financing
  • Basics of business ranking and investment banking

Learning Outcomes

After completion of the module, the students are acquainted with the distinct features and the concepts of the banking business in dealing with private as well as commercial customers. Additionally, they master special marketing strategies for banks and understand the special aspects of product management in banks.
Furthermore, they are able to apply a range of current techniques and skills in order to solve problems in practice (e.g.: classification of a customer according to the CRM model). They are also able to critically scrutinise concepts and methods and, according to the situation, to choose the appropriate procedure for solving practical problems.

The learning outcomes are:

  • Understanding the coherences in the area of private asset management
  • Explaining the connection between investment cycle and investment goals
  • Considering ethical requirements
  • Demonstrating special aspects of marketing for banks
  • Clarifying product management in banks
  • Describing the special features of real-estate financing
  • Illustrating the basics of banking for businesses
  • Outlining special bank products in the area of commercial financing
  • Comparing methods of business ranking
  • Understanding basics of investment banking


Lectures Method

Interactive lecture

Admission Requirements

The module Private and Corporate Banking links to the module Management of Financial Institutions and to the module Corporate Finance and Corporate Valuation, thereby making knowledge of the contents of these two modules a pre-requisite.
Successful completion of the module "Business English Communication" (semester 3) and Business English Certificate II (BEC Vantage).


Required Reading:
(1) Part Riedi (Private Banking - Liechtenstein)

  • Script & Slides at Hochschulforum
(2) Part Zeuner (Financial Markets & Institutions)
  • Burton, Nesiba, Brown (2009): An Introduction to Financial Markets and Institutions
  • Slides at Hochschulforum
(3) Part Stöckl (Corporate Banking)
  • Reilly & Brown (2003 or 2008): Investment Analysis and Portfolio Management
  • Slides at Hochschulforum

  • Spremann (1999): Vermögensverwaltung.


The following conditions need to be met prior to registering for the module exam:

  • successful completion of all first year full-time programme modules

For students who started their studies in 2008:
  • succesful completion of the module "Communication in English for Business"
or, alternatively,
  • BEC II certificate

For students starting their studies in 2009:
  • succesful completion of the module "Communication in English for Business"

Exam Modalities

At the end of the semester there is a 90-minute written exam.


Das Modul wird aus Lehrveranstaltungen des Curriculums C08 und C12 gebildet. Es gilt die SPO für C12.
Es müssen nicht alle LVs verpflichtend positiv absolviert werden.