4906696: Product Design - Exercise course

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Semester:SS 20
Scheduled in semester:6
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:78.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2012)


The goal is to develop a product or service for a regional case company. A series of instruments/tools for product design will be conveyed for the topics

  • from strategy to product
  • identification of customer needs
  • ideation
  • product development
  • prototyping
  • marketing


  • See lecture technology and innovation management.
  • The students are able to apply a product development process to a given problem.
  • Understand the development process as team effort.

Lectures Method

Case based product/service design

Exam Modalities

  • term paper
  • presentation