5506689: Innovation Lab - Exercise course

back to overview
Semester:SS 23
Type:Exercise
Language:English
Scheduled in semester:6
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.09.2012)

Description

A real-life case which is set up in cooperation with a company partner serves to apply knowledge on innovation management in a practical project. The developed solution should be scientifically sound and applicable in practice.

Qualifications

Lectures Method

Interactive exercise, real-life case, work in groups, cooperation with a company partner

Literature

Trott (2013). Innovation Management and New Product Development, 5th ed., Pearson.
Ahmed and Shepherd (2011). Innovation Management: Context, Strategies, Systems and Processes, Pearson.

Exam Modalities

  • term paper
  • presentation

Dates

DatumZeitRaum
24.02.202314:00 - 18:00H1
10.03.202309:00 - 17:00S7
24.03.202309:00 - 14:00Virtueller Raum
28.04.202309:00 - 17:00S3
12.05.202309:00 - 18:00H2

Exams

  • PWW-BA-12_Innovation Lab - Übung (SS 23, in Bewertung)