International Marketing - Exercise course — University of Liechtenstein

Semester:WS 13/14

Type:Proseminar

Language:English

Scheduled in semester:5

Semester Hours per Week / Contact Hours:15.0 L / 11.5 h

Self-directed study time:48.5 h

Module coordination/Lecturers

Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)

Discussion of current international marketing topics as well as fields of study

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Implementation of recent literature from the international marketing area