Semester:WS 13/14
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h
Module coordination/Lecturers
- Dr. Susanne Durst, MSc
(Modulleitung)
- Dr. Susanne Durst, MSc
(Interner Dozent)
- Prof. (FH) Dr. habil. Christine Vallaster
(Interner Dozent)
- Mag. Natasha Doshi
(Externer Dozent)
Curricula
Bachelor's degree programme in Business Administration (01.10.2008)Bachelor's degree programme in Business Administration (01.09.2012)
Description
Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.
Qualifications
- Should deeper understand various aspects of international marketing and evaluate different marketing approaches
- Further development of scientific understanding
- Tolerance, empathy, active listening, team capabilities, curiosity
- Initiative, curiosity, reflection
Lectures Method
Discussion, Reflection
Literature
Keegan, W. J. and Green, M. C. (2013) Global Marketing, 7th ed., Boston: Pearson.
Dates
Datum | Zeit | Raum |
16.09.2013 | 08:15 - 10:45 | H3 |
23.09.2013 | 08:15 - 10:45 | H3 |
30.09.2013 | 08:15 - 10:45 | H3 |
07.10.2013 | 08:15 - 10:45 | H3 |
14.10.2013 | 08:15 - 10:45 | H3 |
21.10.2013 | 08:15 - 10:45 | H3 |
28.10.2013 | 08:15 - 10:45 | H3 |
04.11.2013 | 08:15 - 10:45 | H3 |
11.11.2013 | 08:15 - 10:45 | H3 |
18.11.2013 | 08:15 - 10:45 | H3 |
25.11.2013 | 08:15 - 10:45 | H3 |
02.12.2013 | 08:15 - 10:45 | H3 |
09.12.2013 | 08:15 - 10:45 | H3 |
16.12.2013 | 08:15 - 10:45 | H3 |
Exams
- PWW-BA-12_International Marketing - VO (WS 13/14, bewertet)
- PWW-BA-12_International Marketing - VO (SS 14, bewertet)