3606682: International Marketing - Lecture

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Semester:WS 13/14
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)

Modules

Description

Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.

Qualifications

  • Should deeper understand various aspects of international marketing and evaluate different marketing approaches
  • Further development of scientific understanding
  • Tolerance, empathy, active listening, team capabilities, curiosity
  • Initiative, curiosity, reflection

Lectures Method

Discussion, Reflection

Literature

Keegan, W. J. and Green, M. C. (2013) Global Marketing, 7th ed., Boston: Pearson.

Dates

DatumZeitRaum
16.09.201308:15 - 10:45H3
23.09.201308:15 - 10:45H3
30.09.201308:15 - 10:45H3
07.10.201308:15 - 10:45H3
14.10.201308:15 - 10:45H3
21.10.201308:15 - 10:45H3
28.10.201308:15 - 10:45H3
04.11.201308:15 - 10:45H3
11.11.201308:15 - 10:45H3
18.11.201308:15 - 10:45H3
25.11.201308:15 - 10:45H3
02.12.201308:15 - 10:45H3
09.12.201308:15 - 10:45H3
16.12.201308:15 - 10:45H3

Exams

  • PWW-BA-12_International Marketing - VO (WS 13/14, bewertet)
  • PWW-BA-12_International Marketing - VO (SS 14, bewertet)