3606683: International Marketing - Exercise course

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Semester:WS 13/14
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)


Discussion of current international marketing topics as well as fields of study


    • Should recognize, understand and apply various international marketing approaches
    • Should consolidate and apply presented lecture material
    • Training in scientific writing; finding and selecting appropriate literature; formulating research questions
    • Tolerance, empathy, active listening, team abilities, curiosity
    • Initiative, curiosity, reflection

Lectures Method

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations


Implementation of recent literature from the international marketing area