International Marketing - Exercise course — University of Liechtenstein

Semester:WS 13/14

Type:Proseminar

Language:English

Scheduled in semester:5

Semester Hours per Week / Contact Hours:15.0 L / 11.5 h

Self-directed study time:48.5 h

Module coordination/Lecturers

Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)

Discussion of current international marketing topics as well as fields of study

- Should recognize, understand and apply various international marketing approaches
- Should consolidate and apply presented lecture material
- Training in scientific writing; finding and selecting appropriate literature; formulating research questions
- Tolerance, empathy, active listening, team abilities, curiosity
- Initiative, curiosity, reflection

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Implementation of recent literature from the international marketing area