3607407: Communication and Media

back to overview
Semester:WS 13/14
Scheduled in semester:5
Semester Hours per Week / Contact Hours:90.0 L / 67.5 h
Self-directed study time:82.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.10.2008)


  • Concepts, theories and models pertaining to intercultural communication
  • Intercultural management
  • Development of intercultural awareness
  • The dimensions in national cultures
  • The value systems in cultures and their connection to human behaviour
  • Eurocentrism versus ethnopluralism
  • Xenophobia and multiculturalism
  • Practically relevant exercises and behavioural rules
  • Basic models, concepts and theories in the journalism and communication
  • Media types and journalistic display formats
  • Characteristics and practice of print journalism
  • Characteristics and practice of radio journalism
  • Characteristics and practice of television journalism
  • Characteristics and practice of online journalism

Learning Outcomes

The participants get to know the basic concepts, theories and models of intercultural communication. They become acquainted with the dimensions of national cultures and know how values in a culture develop. They understand the connection between values, behaviour and communication. They are able to analyse their own and foreign conversational situations, assess and evaluate the parameters. They appropriate for themselves the necessary cultural awareness, thereby enabling themselves to interact correctly in as unprejudiced a manner as possible according to the situation. In this way, they create for themselves a setting that enables them to act sensitively and successfully in intercultural contact. In addition, they are capable of integrating this knowledge into intercultural cooperation and global management.


Lectures Method

Interactive lectures


Bachelor's degree programme in Business Information Systems: no requirements

Bachelor's degree programme in Business Administration:

The following conditions need to be met prior to registering for the module exam:

  • successful completion of all first year full-time programme modules

For students who started their studies in 2008:
  • succesful completion of the module "Communication in English for Business"
or, alternatively,
  • BEC II certificate

For students starting their studies in 2009:
  • succesful completion of the module "Communication in English for Business"


Das Modul wird aus Lehrveranstaltungen des BWL-Curriculums gebildet. Es gilt die SPO für BWL (C12).