3806683: International Marketing - Exercise course

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Semester:WS 14/15
Type:Proseminar
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)

Description

Discussion of current international marketing topics as well as fields of study

Qualifications

Lectures Method

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Literature

Implementation of recent literature from the international marketing area

Dates

DatumZeitRaum
16.09.201408:15 - 09:45S5
30.09.201408:15 - 09:45S5
14.10.201408:15 - 09:45S5
28.10.201408:15 - 09:45S5
11.11.201408:15 - 09:45S5
25.11.201408:15 - 09:45S5
09.12.201408:15 - 09:45S5

Exams

  • PWW-BA-12_International Marketing - UE1 (WS 14/15, in Bewertung)