3806683: International Marketing - Exercise course

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Semester:WS 14/15
Type:Proseminar
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:15.0 L / 11.5 h
Self-directed study time:48.5 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)

Description

Discussion of current international marketing topics as well as fields of study

Qualifications

Lectures Method

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Literature

Implementation of recent literature from the international marketing area

Dates

DatumZeitRaum
16.09.201408:15 - 09:45C.119
30.09.201408:15 - 09:45C.119
14.10.201408:15 - 09:45C.119
28.10.201408:15 - 09:45C.119
11.11.201408:15 - 09:45C.119
25.11.201408:15 - 09:45C.119
09.12.201408:15 - 09:45C.119

Exams

  • PWW-BA-12_International Marketing - UE1 (WS 14/15, in Bewertung)