3806682: International Marketing - Lecture

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Semester:WS 14/15
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:45.0 L / 34.0 h
Self-directed study time:86.0 h

Module coordination/Lecturers

Curricula

Bachelor's degree programme in Business Administration (01.10.2008)
Bachelor's degree programme in Business Administration (01.09.2012)

Modules

Description

Introduction to International Marketing: basics and characteristics of international marketing, political roles, cultural and economic environments, international market research, development, implementation and coordination of international marketing programs.

Qualifications

  • achieve a deeper understanding of various aspects of international marketing and evaluate different marketing approaches.
  • apply their scientific skills
  • enhance other important competencies such as tolerance, empathy, active listening, and team capabilities
  • display Initiative and curiosity as well as critically reflect on various issues

Lectures Method

Discussion, Reflection

Literature

Keegan, W. J. and Green, M. C. (2014) Global Marketing, 8th ed., Boston: Pearson.

Dates

DatumZeitRaum
15.09.201408:15 - 10:45H3
22.09.201408:15 - 10:45H3
29.09.201408:15 - 10:45H3
06.10.201408:15 - 10:45H3
13.10.201408:15 - 10:45H3
20.10.201408:15 - 10:45H3
27.10.201408:15 - 10:45H3
03.11.201408:15 - 10:45H3
10.11.201408:15 - 10:45H3
17.11.201408:15 - 10:45H3
24.11.201408:15 - 10:45H3
01.12.201408:15 - 10:45H3
15.12.201408:15 - 10:45H3

Exams

  • PWW-BA-12_International Marketing - VO (WS 14/15, bewertet)
  • PWW-BA-12_International Marketing - VO (SS 15, bewertet)