3803260: Empirical Research Methods - IME

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Semester:WS 14/15
Scheduled in semester:5
Semester Hours per Week / Contact Hours:60.0 L / 45.0 h
Self-directed study time:105.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.10.2008)


  • Research methodology 1: Basic of research; Philosophical issues
  • Research methodology 2: Conceptualization, Operationalization, Measurement
  • Literature Research; Critically reviewing the literature
  • Designing management research (overview methods qualitative; quantitative)
  • Qualitative field research
  • Quantitative field research
  • Quantitative methods: Sampling
  • Quantitative methods: Data collection using questionnaires, interviews and observation
  • Quantitative methods : Research Design
  • Presentation Groupwork

Learning Outcomes

The course provides students with the methodological background for collecting empirical data.

By the end of the course students should

  • be able to transform a relative vague term of ordinary language into precise objects of study with well-defined and measurable meanings
  • appreciate what a literature reviews in research entails and why it is necessary
  • understand and evaluate different sources of information
  • learn about different styles of research (qualitative, quantitative)
  • know major components of both styles
  • identify the main issues to consider when preparing qualitative data for analysis
  • learn about conducting qualitative field research
  • Identify strengths and weaknesses of both qualitative and quantitative research
  • understand the need for sampling in management research
  • be aware of a range of probability and non probability techniques
  • understand the advantages and disadvantages of questionnaires as a data collection method
  • be able to classify research interviews in order to understand the purpose of each type
  • understand the role that observation may play as a data collection method
  • understand the importance of having thought carefully about the research design
  • be able to write an expose
  • have the relevant knowledge and skills needed to write a bachelor thesis


Lectures Method

Lecture with integrated practical exercises

Admission Requirements

Knowledge of mathematics and statistics (modules "Wirtschaftsmathematik", "Wirtschaftsstatistik");


Babbie, E. (2007). The practice of social research (11. ed.). Belmont, CA: Thomson Wadsworth.
Easterby-Smith, M.; Thorpe, R.; Jackson, P.R.; Lowe, A. (2008): Management research, London: Sage
Trochim, William M.; Donnelly, James P. (2008): Research methods knowledge base. 3. ed. London: Thomson


The following conditions need to be met prior to registering for the module exam:

  • successful completion of all first year full-time programme modules

For students who started their studies in 2008:
  • succesful completion of the module "Communication in English for Business"
or, alternatively,
  • BEC II certificate

For students starting their studies in 2009:
  • succesful completion of the module "Communication in English for Business"