International Marketing - Exercise course — University of Liechtenstein

Semester:WS 15/16

Type:Proseminar

Language:English

Scheduled in semester:5

Semester Hours per Week / Contact Hours:15.0 L / 11.5 h

Self-directed study time:48.5 h

Module coordination/Lecturers

Bachelor's degree programme in Business Administration (01.09.2012)

Discussion of current international marketing topics as well as fields of study

- recognize, understand and apply various international marketing approaches
- consolidate and apply material presented in class
- apply their scientific writing skills;
- research and select appropriate literature;
- develop specific research questions
- recognize the importance of tolerance, empathy, and active listening in class and in team setting;
- they demonstrate these skills and values
- show initiative and curiosity as well as critically reflect on various issues

Case studies; to deepen the understanding of scientific work the creation of (short) scientific papers/ presentations

Implementation of recent literature from the international marketing area