4606697: E-Commerce - Lecture

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Semester:WS 18/19
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:97.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2012)



Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.


    • are able to describe the fundamental concepts of E-commerce
    • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
    • apply methods and models in relation with E-Commerce solve contemporary problems.
    • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
    • combine models, methods, and theories to implement holistic E-commerce concepts.
    • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
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  • covered in Exercise
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Lectures Method



Required Reading:
-Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.

Recommended Reading:
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.

Exam Modalities

  • written examination


11.09.201811:45 - 13:15abgesagt/cancelled
18.09.201811:45 - 13:15H2
25.09.201811:45 - 13:15H3
02.10.201811:45 - 13:15H2
09.10.201811:45 - 13:15H3
16.10.201811:45 - 13:15H2
23.10.201811:45 - 13:15H2
06.11.201811:45 - 13:15H5 (Fabrikweg)
13.11.201811:45 - 13:15H2
20.11.201811:45 - 13:15H2
27.11.201811:45 - 13:15H2
04.12.201811:45 - 13:15H2
11.12.201811:45 - 13:15H2
18.12.201811:45 - 13:15H2


  • PWW-BA-12_E-Commerce - VO (WS 18/19, bewertet)
  • PWW-BA-12_E-Commerce - VO (SS 19, bestätigt)