Semester:WS 18/19
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:97.5 h
Type:Lecture
Language:English
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:97.5 h
Module coordination/Lecturers
- Dr. Bernd Schenk
(Modulleitung)
- Dr. Bernd Schenk
(Interner Dozent)
- Dr. rer. oec. Charlotte Wehking
(Modulleitungsassistenz)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Modules
Description
Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.
Qualifications
- are able to describe the fundamental concepts of E-commerce
- describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
- apply methods and models in relation with E-Commerce solve contemporary problems.
- identify connections between concepts in E-Commerce, business models, information systems, and information technology.
- combine models, methods, and theories to implement holistic E-commerce concepts.
- evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
- covered in Exercise
- covered in Exercise
- covered in Exercise
Lectures Method
Lecture
Literature
Required Reading:
-Laudon, K. C., Traver C. G. (2017). E-Commerce 2017. Pearson.
Recommended Reading:
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.
Exam Modalities
- written examination
Dates
Datum | Zeit | Raum |
11.09.2018 | 11:45 - 13:15 | abgesagt/cancelled |
18.09.2018 | 11:45 - 13:15 | H2 |
25.09.2018 | 11:45 - 13:15 | H3 |
02.10.2018 | 11:45 - 13:15 | H2 |
09.10.2018 | 11:45 - 13:15 | H3 |
16.10.2018 | 11:45 - 13:15 | H2 |
23.10.2018 | 11:45 - 13:15 | H2 |
06.11.2018 | 11:45 - 13:15 | H5 (Fabrikweg) |
13.11.2018 | 11:45 - 13:15 | H2 |
20.11.2018 | 11:45 - 13:15 | H2 |
27.11.2018 | 11:45 - 13:15 | H2 |
04.12.2018 | 11:45 - 13:15 | H2 |
11.12.2018 | 11:45 - 13:15 | H2 |
18.12.2018 | 11:45 - 13:15 | H2 |
Exams
- PWW-BA-12_E-Commerce - VO (WS 18/19, bewertet)
- PWW-BA-12_E-Commerce - VO (SS 19, bestätigt)