5406698: E-Commerce - Exercise course

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Semester:WS 22/23
Scheduled in semester:5
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:37.5 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2012)



Case Studies in the field of E-Business / E-Commerce


    • to be covered in lecture
    • replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture. solve different assignments with relation to the case study by using the methods learnt.compare the as-is situation and solutions described in different cases and identify possibilities for improvement. develop new E-commerce solutions and approaches for the case studies used. evaluate the developed solutions regarding its advantages and sustainability.
    • listen to the lecturer and their colleagues.work together to solve the assignments of the case study, communicate with each other and give support.evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
    • repeat the contents of lectures, exercises and case studies in a self-organized wayassess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)identify their own strengths and weaknessestolerate different opinions and working styles (e.g., during classroom discussions, in online forums)

Lectures Method

Interactive Exercise, students present their solutions during the course.


Required Reading:

  • Laudon, K. C., Traver C. G.: E-Commerce (latest edition). Pearson.

Recommended Reading:
-Turban, E., King, D. Lee, J., Liang, Ting-Peng, Turban, D. (2012). Electronic Commerce 2012. A Managerial and Social Networks Perspective. Pearson.

Exam Modalities

  • Seminar Paper
  • Presentation