5610800: C21_Digital Markets (VT IME)

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Semester:WS 23/24
Scheduled in semester:5
Semester Hours per Week / Contact Hours:56.0 L / 42.0 h
Self-directed study time:138.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2021)


  • Fundamentals of Digital Markets, Platform Economics, Digital Transformation and changes in value creation through digitization.
  • Strategies and Principles of a Platform Economy. (e.g. Gig-Economy, Sharing Economy, Digital Entrepreneurship)

Learning Outcomes



    • are able to describe fundamental concepts of digital markets
    • can describe the impact of digitization on business models, value creation, organizations and society.
    • understand platform ecosystems and their dynamics
    • can describe the role of IT in the development of platform based ecosystems
    • can make predictions of future developments of digital businesses & platforms
    • provide proper argumentation for the solution path chosen in the assignment
    • are able to apply methods and models in relation to digitization to contemporary problems
    • are able to analyze and evaluate platform based business models
    • solve different assignments with relation to the the methods learnt
    • evaluate the developed solutions regarding its applicability and its reasonableness
    • work together to solve the assignments, communicate with each other and give support
    • evaluate themselves and their contribution in the team with relation to cooperation, communication and troubleshooting
    • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork
    • support other team members while presenting the results
    • tolerate different opinions and working styles
    • participate self-initiated and act on one's own responsibility
    • recapitulate the contents of lectures, exercises and cases in a self-organized way
    • assess their own learning progress during lectures, exercises, case studies and self-study
    • identify their own strengths and weaknesses


Inskription ab WS23/24
Diese Zugangsvoraussetzungen:

  • Für die Anmeldung zu Modulen der Vertiefungsrichtung müssen die Module Statistik, Wirtschaftsmathematik und English I erfolgreich absolviert sein.
  • Zusätzlich muss für die Anmeldung zur Vertiefung IME das Modul Strategisches Management erfolgreich absolviert sein.

Inskription vor WS23/24
Entweder obige Zugangsvoraussetzungen oder:
  • Für die Anmeldung zu Modulen des fünften Semesters müssen alle Module des ersten Studienjahres erfolgreich absolviert sein.
  • Wahlfächer bleiben für diese Regelungen vollständig ausser Betracht.