5610813: C21_E-Commerce (VT IMIT)

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Semester:WS 23/24
Scheduled in semester:5
Semester Hours per Week / Contact Hours:56.0 L / 42.0 h
Self-directed study time:138.0 h

Module coordination/Lecturers


Bachelor's degree programme in Business Administration (01.09.2021)


  • Fundamentals of online trading (esp. e-commerce)
  • Economical, legal and ethical aspects of e-commerce
  • Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C)
  • Architectures and functionalities (especially marketing, security and payment systems)
  • Technologies (intranet, extranets, web shops, collaboration systems and social media,
  • E-government
  • Case study


    • are able to describe the fundamental concepts of E-commerce
    • describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
    • apply methods and models in relation with E-Commerce solve contemporary problems.
    • identify connections between concepts in E-Commerce, business models, information systems, and information technology.
    • combine models, methods, and theories to implement holistic E-commerce concepts.
    • evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
    • replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
    • discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
    • solve different assignments with relation to the case study by using the methods learnt.
    • compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
    • develop new E-commerce solutions and approaches for the case studies used.
    • evaluate the developed solutions regarding its advantages and sustainability.
    • listen to the lecturer and their colleagues.
    • work together to solve the assignments of the case study, communicate with each other and give support.
    • evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
    • develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
    • support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
    • repeat the contents of lectures, exercises and case studies in a self-organized way
    • assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
    • identify their own strengths and weaknesses
    • tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
    • Website Tools: Wix.com, Balsamiq, Google Adwords, Google Analytics


Inskription ab WS23/24
Diese Zugangsvoraussetzungen:

  • Für die Anmeldung zu Modulen der Vertiefungsrichtung müssen die Module Statistik, Wirtschaftsmathematik und English I erfolgreich absolviert sein.
  • Zusätzlich muss für die Anmeldung zur Vertiefung IMIT das Modul Informationssysteme erfolgreich absolviert sein.

Inskription vor WS23/24
Entweder obige Zugangsvoraussetzungen oder:
  • Für die Anmeldung zu Modulen des fünften Semesters müssen alle Module des ersten Studienjahres erfolgreich absolviert sein.
  • Wahlfächer bleiben für diese Regelungen vollständig ausser Betracht.